why we built sofi
I didn't set out to create a wellness company.
I set out to help my daughter sleep.
My youngest daughter, Evey, who I call Peanut, struggled with chronic anxiety.
It affected her sleep, her confidence and her ability to feel like herself.
Like most parents, I went looking for help.
The first recommendation was medication. Medication can be appropriate and life-changing for many families. But for us, at that moment, it felt like skipping to the last page.
I wanted something gentler.
Something that worked with her body, not against it.
Something that supported her, without silencing her.
That question became the beginning of sofi.
the plants we had forgotten
Just before the pandemic, I came across an ethnobotanical study about plant use in rural Italy.
It described more than a hundred plants once used for everyday concerns, including sleep, stress, digestion and inflammation.
It made me realise something simple:
we haven’t lost the plants. we’ve lost the habits.
Plants were once woven into everyday life. Morning routines. Evening rituals. Family knowledge. Small acts of care.
sofi began as a way to bring that relationship back, but with modern evidence, better design and real-world tracking.
sleep doesn’t start at night
The more we looked at sleep, the clearer the pattern became.
Sleep doesn’t start at night.
It builds in the day.
Stress, overstimulation and a racing mind do not suddenly appear at bedtime. They often begin hours earlier.
That is why sofi became a day + night routine.
sofi day uses Ashwagandha for the day side of the loop.
sofi night uses Passiflora for the evening and night side.
Two plants.
Two moments.
One simple rhythm.
why one plant in each bottle
Most supplements blend many ingredients together.
That can sound impressive, but it also makes it harder to understand what is doing what.
sofi is different.
Each spray is built around one clear plant.
Ashwagandha by day.
Passiflora by night.
That makes the routine easier to understand, easier to use and easier to notice.
why spray
I never wanted sofi to feel like another pill to remember.
Life does not happen once a day, at the same time every day.
Stress builds in moments.
Evenings change.
Some nights are easy.
Some nights are not.
A spray fits into real life.
No water.
No pills.
No complicated routine.
Just something you can use when you actually need it.
what we believe
We believe natural wellness should be simple, honest and useful.
Not overclaimed.
Not overcomplicated.
Not hidden behind vague language.
Clear plants.
Clear roles.
Clear routines.
And a way to notice what works for you.
from our family to yours
Peanut gave sofi its heart.
Forgotten plant wisdom gave it roots.
Modern science and design made it practical.
Real-world testing helped us make it better.
The result is simple:
Ashwagandha by day.
Passiflora by night.
A plant spray routine for calmer days and better nights.
Not because it is a miracle.
Because it is what I wish we had from the beginning.
Kaveh
founder, sofi